Location: Hybrid

Job Type:Full-time

Job Summary:

We are looking for a dynamic Digital Marketing Executive to join our team at Softpro. The ideal candidate will have a proven track record in digital marketing and a strong understanding of SEO, PPC, social media, content marketing, email marketing, and analytics. You will be responsible for creating, managing, and optimizing digital marketing campaigns to drive brand awareness, engagement, and conversions. This role offers an exciting opportunity to work with a talented team on innovative projects that make a real impact.

Key Responsibilities:

1. Develop and Implement Digital Marketing Strategies: Create, execute, and manage digital marketing campaigns across multiple channels including SEO, PPC, social media, content marketing, and email marketing to achieve defined business objectives.
2. Content Creation and Curation: Write and edit engaging content for blogs, websites, social media, email newsletters, and other digital platforms. Ensure content is SEO-optimized and aligned with the brand voice.
3. Campaign Management: Oversee and optimize paid advertising campaigns on platforms like Google Ads, Facebook Ads, Instagram, and LinkedIn. Track performance, adjust bids, and create A/B tests to improve conversion rates.
4. Performance Monitoring and Analysis: Use tools like Google Analytics, SEMrush, and social media analytics to track, analyze, and report on campaign performance. Provide insights and recommendations based on data-driven analysis to continuously improve strategies.
5. Social Media Management: Manage social media accounts, create content calendars, and engage with followers. Develop and execute campaigns that increase brand awareness, grow followers, and drive traffic to the website.
6. Email Marketing: Create and manage email campaigns, including drip campaigns, newsletters, and promotional emails. Analyze open rates, click-through rates, and other key metrics to optimize campaign performance.
7. Collaboration: Work closely with the design, content, and web development teams to ensure alignment across all marketing channels. Coordinate with external agencies and vendors as needed.
8. Stay Current with Digital Trends: Keep up-to-date with industry trends, emerging technologies, and best practices in digital marketing. Recommend and implement new strategies to stay ahead of the competition.

Qualifications and Skills:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2+ years of experience in digital marketing or a related field.
• Proven track record of successful campaign management and results-driven marketing strategies.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Excellent written and verbal communication skills.
• Proficiency in digital marketing tools such as Google Analytics, SEMrush, Hootsuite, and Adobe Creative Suite.
• Experience with SEO best practices and tools (e.g., Ahrefs, Moz).
• Knowledge of PPC advertising platforms such as Google Ads, Facebook Ads Manager, and LinkedIn Ads.
• Strong understanding of social media platforms, algorithms, and trends.
• Ability to work independently and as part of a team.
• Detail-oriented with strong organizational and time-management skills.

Preferred Qualifications:

• Experience with email marketing platforms like Mailchimp, Constant Contact, or HubSpot.
• Basic knowledge of HTML/CSS and web design principles.
• Certifications in digital marketing (e.g., Google Analytics, Google Ads).

Application Process:

To apply, please send your resume and a cover letter detailing your qualifications and experience to info@softproinc.com

Location:
On-Site

Job Type: Internship

Job Summary:

We are seeking a motivated and enthusiastic Digital Marketing Intern to join our team at SoftPro. This internship offers an excellent opportunity to gain hands-on experience in digital marketing and contribute to the growth of our brand. The ideal candidate is passionate about digital marketing, has a strong desire to learn, and is eager to apply their skills in a professional setting. You will work closely with our marketing team to develop and execute digital campaigns, analyze data, and create engaging content that drives results.

Key Responsibilities:

1. Assist with Digital Marketing Campaigns: Support the development, implementation, and monitoring of digital marketing campaigns across various channels including SEO, PPC, social media, content marketing, and email marketing.
2. Content Creation and Management: Help create and manage content for blogs, websites, and social media platforms. This includes drafting posts, editing images, and scheduling content.
3. Social Media Management: Assist in managing social media accounts, engaging with followers, and tracking performance. Monitor trends and recommend content ideas that drive engagement and brand growth.
4. Email Marketing: Assist with creating, testing, and analyzing email campaigns. Monitor key metrics like open rates, click-through rates, and conversions.
5. Data Analysis and Reporting: Use analytics tools to track, analyze, and report on campaign performance. Provide insights to optimize marketing strategies.
6. Market Research: Conduct research on industry trends, competitors, and target audience preferences to support strategic decision-making.
7. Administrative Tasks: Assist with daily administrative tasks such as organizing marketing materials, updating databases, and coordinating with external vendors.

Qualifications and Skills:

• Enrolled in a Bachelor’s degree program in Marketing, Communications, Business, or a related field.
• Some experience or coursework in digital marketing, social media management, or content creation is preferred.
• Strong written and verbal communication skills.
• Basic understanding of SEO, PPC advertising, and social media platforms.
• Proficiency with Microsoft Office Suite (Excel, Word, PowerPoint) and Google Analytics.
• Detail-oriented with strong organizational and time-management skills.
• A proactive, self-starter attitude with a willingness to learn.
• Ability to work independently as well as part of a team.

Preferred Qualifications:

• Experience with graphic design tools such as Adobe Photoshop, Canva, or similar.
• Knowledge of HTML/CSS.
• Certifications in digital marketing (e.g., Google Analytics, Google Ads) are a plus.

Benefits:

• Gain hands-on experience in digital marketing and social media management.
• Mentorship and professional development opportunities.
• Exposure to a wide range of digital marketing activities and campaigns.
• Flexible working hours and remote work options (if applicable).
• Potential for career growth within the company.

Application Process:

To apply, please send your resume and a cover letter outlining your qualifications and what you hope to gain from this internship to info@softproinc.com

Location: Remote

Job Type: Full-time

Job Summary:

We are seeking a talented and creative Content Writer to join our team at SoftPro. The ideal candidate will have a passion for storytelling and a strong ability to create engaging, persuasive, and well-researched content that resonates with target audiences. This role offers an exciting opportunity to work on a variety of projects, from writing blog posts and articles to creating website content, social media posts, email newsletters, and more. The successful candidate will work closely with the marketing, design, and development teams to deliver high-quality content that meets business objectives and enhances brand reputation.

Key Responsibilities:

1. Content Creation: Produce high-quality written content for a variety of platforms including blogs, websites, email newsletters, social media, case studies, whitepapers, eBooks, press releases, and more. Ensure content is engaging, accurate, and aligned with the brand voice.
2. Content Strategy: Develop and implement content strategies to attract, engage, and convert target audiences. Collaborate with marketing and SEO teams to optimize content for search engines and drive traffic.
3. Research and Analysis: Conduct research on industry trends, competitors, and target audience preferences to inform content creation. Analyze content performance and make recommendations for improvements.
4. SEO and Optimization: Apply SEO best practices to enhance content visibility and improve search engine rankings. Utilize tools like Google Analytics, SEMrush, and keyword research tools to identify trending topics and keywords.
5. Collaboration: Work closely with designers, marketers, and other content writers to ensure a cohesive content experience across all channels. Provide feedback and suggestions on visual content to improve storytelling.
6. Proofreading and Editing: Review and edit content for accuracy, grammar, style, and clarity. Ensure all content meets the highest editorial standards.
7. Content Management: Manage content calendars, track content performance, and update content as needed. Maintain an organized content library and collaborate on content governance.
8. Stay Current with Industry Trends: Keep up-to-date with the latest trends and best practices in content marketing, SEO, and digital media. Recommend new strategies to enhance content effectiveness.

Qualifications and Skills:

• Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field.
• Proven experience as a content writer, copywriter, or similar role with a strong portfolio of published work.
• Excellent written and verbal communication skills with impeccable grammar and spelling.
• Strong research skills with the ability to quickly understand complex topics and convey information clearly.
• Proficiency with content management systems (CMS), Microsoft Office Suite (Word, Excel, PowerPoint), and Google Analytics.
• Familiarity with SEO principles and best practices.
• Ability to work independently as well as part of a team.
• Strong organizational and time-management skills with the ability to handle multiple projects and meet deadlines.

Preferred Qualifications:

• Experience with graphic design tools such as Adobe Photoshop, Illustrator, or Canva.
• Basic knowledge of HTML/CSS.
• Certifications in content marketing, SEO, or digital marketing are a plus.

Benefits:

• Opportunity to work on a diverse range of content projects.
• Exposure to various aspects of digital marketing and content strategy.
• Professional development opportunities and mentorship.
• Flexible working hours and remote work options (if applicable).
• Competitive salary and potential for career advancement.

Application Process:

To apply, please send your resume, a cover letter detailing your qualifications, and a portfolio or samples of your work to info@softproinc.com.

Location: On-Site

Job Type: Full-time

Job Summary:

We are looking for a creative and detail-oriented Junior Graphics Designer to join our dynamic team at SoftPro. This entry-level position offers an exciting opportunity for a talented individual who has a passion for design and is eager to learn and grow in a professional environment. As a Junior Graphics Designer, you will work closely with the design, marketing, and development teams to create visually appealing graphics that align with our brand identity and meet project objectives. This role requires a solid understanding of graphic design principles, proficiency with design software, and the ability to communicate design ideas effectively.

Key Responsibilities:

1. Graphic Design: Create a wide range of visual assets including logos, banners, social media graphics, marketing materials, eBooks, infographics, and more. Ensure all designs are on-brand and visually engaging.
2. Collaborate with Team Members: Work closely with marketing, content, and development teams to conceptualize and execute design projects. Provide creative input and feedback to improve design quality and effectiveness.
3. Maintain Brand Consistency: Ensure all visual assets adhere to the company’s brand guidelines and standards. Monitor consistency across all platforms and media.
4. Conceptualize Design Ideas: Assist in brainstorming sessions, create design concepts, mockups, and prototypes. Present ideas to the team and revise designs based on feedback.
5. Prepare Files for Various Media: Prepare final design files for print and digital distribution. Ensure all files are correctly formatted, high-quality, and ready for delivery.
6. Participate in Meetings and Reviews: Attend project meetings, collaborate on design projects, and review work to ensure it meets objectives. Participate in team discussions and offer creative solutions to design challenges.
7. Stay Updated with Design Trends: Keep abreast of the latest design trends, tools, and technologies. Recommend new techniques and approaches to improve design processes and results.
8. Administrative Tasks: Organize and maintain design assets, templates, and files. Manage project timelines, meet deadlines, and update project status as needed.

Qualifications and Skills:

• Bachelor’s degree in Graphic Design, Visual Arts, or a related field, or equivalent work experience.
• Proven experience as a graphic designer with a strong portfolio showcasing a variety of design work.
• Proficiency in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), CorelDRAW, or other equivalent tools.
• Strong understanding of design principles, typography, color theory, and composition.
• Excellent communication skills with the ability to effectively present design ideas and revisions.
• Strong organizational and time-management skills with the ability to handle multiple projects simultaneously.
• A proactive, self-motivated attitude with a willingness to learn and grow.
• Ability to work independently as well as part of a team.

Preferred Qualifications:

• Experience with motion graphics or video editing software (e.g., Adobe After Effects, Premiere Pro).
• Basic knowledge of HTML/CSS.
• Familiarity with digital marketing design needs (e.g., social media, email templates, website graphics).

Benefits:

• Gain hands-on experience working on a wide range of design projects.
• Mentorship and professional development opportunities.
• Exposure to various aspects of digital marketing and design strategy.
• Flexible working hours and remote work options (if applicable).
• Competitive salary and potential for career advancement.

Application Process:

To apply, please send your resume, a cover letter detailing your qualifications, and a portfolio or samples of your work to info@softproinc.com.

Location: On-Site

Job Type: Full-time

Job Summary:

We are seeking a motivated and detail-oriented Junior Full Stack Developer to join our development team at SoftPro. This entry-level position offers a unique opportunity for a budding developer to gain hands-on experience in both front-end and back-end technologies. The ideal candidate will have a strong foundation in programming, a passion for web development, and a desire to learn and grow within a professional environment. As a Junior Full Stack Developer, you will work on a variety of projects to build, maintain, and improve our web applications. This role requires a good understanding of web technologies, problem-solving skills, and the ability to work collaboratively with the team.

Key Responsibilities:

1. Web Application Development: Assist in designing, coding, and maintaining responsive web applications and websites using modern technologies like HTML, CSS, JavaScript, and frameworks such as React, Angular, or Vue.js.
2. Back-End Development: Work on server-side tasks such as database management, API development, and integration with third-party services using technologies like Node.js, PHP, Ruby on Rails, Django, or Python.
3. Front-End Development: Implement user-friendly interfaces, design, and UI/UX elements. Ensure smooth navigation, interactivity, and a great user experience.
4. Collaboration: Work closely with designers, product managers, and other developers to bring project requirements to life. Participate in code reviews, planning sessions, and team meetings.
5. Testing and Debugging: Conduct thorough testing of web applications to identify bugs and performance issues. Fix problems promptly and improve the quality of code.
6. Optimization and Performance: Optimize code and applications to ensure they run efficiently across various devices and browsers. Conduct performance audits and implement improvements as needed.
7. Documentation: Maintain detailed documentation of code, project specifications, and deployment processes. Ensure all work is well-documented and easy to understand for future reference.
8. Stay Updated: Keep up with the latest trends, tools, and technologies in web development. Recommend new approaches and best practices to improve development processes and project outcomes.

Qualifications and Skills:

• Bachelor’s degree in Computer Science, Software Engineering, Web Development, or a related field, or equivalent practical experience.
• Basic experience with HTML, CSS, JavaScript, and at least one front-end framework (React, Angular, Vue.js).
• Familiarity with back-end technologies such as Node.js, Django, Ruby on Rails, or PHP.
• Understanding of database technologies like MySQL, PostgreSQL, MongoDB, or similar.
• Basic knowledge of version control systems (Git) and cloud computing platforms (AWS, Google Cloud, Azure).
• Problem-solving skills with a keen eye for detail.
• Strong communication skills and the ability to work well in a team environment.
• Eager to learn and adapt to new technologies and methodologies.

Preferred Qualifications:

• Previous experience with front-end or back-end development internships or personal projects.
• Knowledge of RESTful API design and integration.
• Basic understanding of security practices and web application vulnerabilities.
• Certifications in web development, JavaScript, or full stack development are a plus.

Benefits:

• Opportunity to work on diverse projects and gain hands-on experience in full stack development.
• Exposure to modern development tools, practices, and methodologies.
• Mentorship and professional development opportunities.
• Flexible working hours and remote work options (if applicable).
• Competitive salary and potential for career advancement.

Application Process:

To apply, please send your resume, a cover letter detailing your qualifications, and a portfolio or samples of your work to info@softproinc.com.

Location: On-Site

Job Type: Full-time

Job Summary:

We are seeking a talented and experienced WordPress Developer to join our team at SoftPro. This role is ideal for someone with a passion for web development, strong technical skills, and a solid understanding of WordPress and its ecosystem. As a WordPress Developer, you will be responsible for designing, developing, and maintaining WordPress websites and plugins. The ideal candidate should be highly skilled in PHP, HTML, CSS, JavaScript, and be familiar with best practices for WordPress development, security, and performance optimization. If you are a self-motivated, creative individual with a knack for problem-solving and a keen eye for design, we want to hear from you.

Key Responsibilities:

1. WordPress Website Development: Design, build, and maintain responsive WordPress websites that align with client requirements and company standards. Ensure websites are user-friendly, visually appealing, and optimized for performance and search engines.
2. Plugin Development and Customization: Develop custom plugins to extend WordPress functionality. Customize existing plugins to meet project needs and integrate third-party tools and services.
3. Theme Customization: Customize and modify WordPress themes to fit project requirements. Implement design changes, troubleshoot issues, and ensure themes are fully responsive and compatible across browsers and devices.
4. Integration with Third-Party Services: Integrate WordPress websites with third-party services such as payment gateways, CRMs, analytics tools, social media, and APIs.
5. Security and Performance Optimization: Implement best practices for WordPress security, including regular updates, user roles, permissions, and backups. Optimize website performance to ensure fast load times and seamless user experience.
6. Maintenance and Support: Provide ongoing maintenance and technical support for existing WordPress websites. Troubleshoot and resolve issues related to performance, functionality, security, and user experience.
7. Collaboration with Team Members: Work closely with designers, marketers, and other developers to translate project requirements into functional, attractive, and user-friendly websites. Communicate effectively and provide updates on project status.
8. Documentation: Maintain detailed documentation on website structure, plugins, themes, and customization changes. Ensure all development work is well-documented and easy to understand for future reference.
9. Stay Updated: Keep up with the latest trends, tools, and best practices in WordPress development. Recommend new techniques and approaches to improve website functionality and security.

Qualifications and Skills:

• Bachelor’s degree in Computer Science, Web Development, or a related field, or equivalent practical experience.
• Proven experience in WordPress development, including building custom themes, plugins, and integrations.
• Strong proficiency in PHP, HTML, CSS, JavaScript, and MySQL.
• Familiarity with version control systems like Git.
• Strong understanding of WordPress security best practices, SEO principles, and responsive web design.
• Excellent problem-solving skills and attention to detail.
• Strong communication skills and the ability to work collaboratively with a team.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Preferred Qualifications:

• Previous experience with WooCommerce or other eCommerce platforms.
• Knowledge of frontend frameworks (e.g., React, Angular, Vue.js) and their integration with WordPress.
• Experience with cloud-based services and content management systems.
• Certifications in WordPress development or web development are a plus.

Benefits:

• Opportunity to work on diverse and challenging projects with a collaborative team.
• Exposure to the latest web technologies, tools, and best practices.
• Mentorship and professional development opportunities.
• Flexible working hours and remote work options (if applicable).
• Competitive salary and potential for career advancement.

Application Process:

To apply, please send your resume, a cover letter detailing your qualifications, and a portfolio or samples of your WordPress projects to info@softproinc.com.